I am a Corporate Buyer. During my career I’ve purchased billions of dollars worth of diverse products and services; everything from office supplies to complex power-train assembly systems. And during that time I’ve worked with thousands of ‘green’ and ‘seasoned’ Sales Professionals through the cradle-to-grave process of buying and selling. That puts me in a very unique position to observe and comment on sales strategies used by the supply base. After all, these strategies are used on me 40 hours a week. Who better to tell you what really works in securing the order and what falls short?
I’ve also communicated with hundreds of Buyer’s from across the Nation and compared notes based on their preferences and concerns for what suppliers are doing . . . information that, up to now, has not been readily available to you, the Sales Professional. So it’s my pleasure to share our observations, insight and recommended sales strategies by providing “FEEDBACK: Sales Advice from the Buyer’s Desk”.
Several times a week this free Site will feature Blogs pertaining to everyday issues facing Buyers and Sellers; real-world scenarios that cover an insight into the world of global purchasing, the responsibilities and preferences of Buyers, cold-calling approaches, sales meetings, the quoting process, communication, negotiating, how to stand out from your competitors, developing a business relationship, and Sales tips and recommendations from the Buyer’s side of the desk.
(Please note that any views or opinions presented at TheBuyersDesk.com are solely those of the author and do not necessarily represent those of any current or previous employer.)
I believe that Sales is a noble and significant profession. After all we are continuously surrounded by the influence of Sales Professionals. It’s my sincere hope that this information will improve your opportunities with Corporate Buyers by changing the way you think, act and approach business. And we’ll do this by putting you behind the desk of those who buy from you. Here’s wishing you success in your sales endeavors!
Christopher Locke, Senior Buyer